HoloPundits | AR - VR - MR Solutions

The last decade has seen Extended Reality solutions permeate and gather better acceptance in the Learning and Development community. Traditional Learning & Development solutions provide a linear approach to learning. Augmented Reality (AR) is different with its exploratory learning approach. AR builds upon traditional learning and development models and piques the curiosity of the learner to interact with the provided content and learning materials. Does everyone learn at the same pace? While all learners are not the same, the learning material is the same. AR provides the learners with the unique advantage to choose their own learning pace and can start from anywhere in the learning curve. This advantage, coupled with the immersive, engaging, and collaborative content will prove to be a blessing for Learning and Development professionals and the learning community at large. AR positively enhances the learner's engagement rate with its interactive medium. As per a rep...

How is the Covid-19 situation limiting our nature to stay connected? In an isolated environment due to social distancing, the only way to connect is via Technology. Though the Internet has provided us with a million ways to connect via social media, messenger, and video conferencing, the ability to connect in the third dimension, space, is what makes life meaningful. But the more we interact in real life, the more we stand to risk our lives in the process due to the Covid-19 situation that has taken the world hostage. We human beings are social beings by nature. It is only due to our ability and character to connect with others that we are able to shape ourselves. Is technology helping us really? Newer technologies like the Internet of Things (IoT) feed us with a lot of information to the point of an overkill. This is why it is said that " Beyond the age of information, is the age of choices."  And that begs the question, how do we make choices in our daily life? M...

The immersive technologies, i.e., augmented reality (AR) and virtual reality (VR) which are combinedly known as XR is said to be providing immersive and experiential learning environments so that the future workforce can be prepared through it. XR is an umbrella term for both AR and VR where it is availed for the training initiatives in the workspace and it has been spun across various industries.  With the help of XR led workforce training, there are benefits like increase in employee engagement and improvement in productivity since the technology is able to mimic real-life situations. With the help of XR hardware, the employees can practice on a lot of training applications which is from safety to potential customers and task-specific modules for the hard skills and for the leadership development; there is the use of employee scenarios.  Since the trainees are receiving immersive and fun learning experience, it is not only more engaging to them but also they are intere...

HoloPundits first started out as an innovation center where now it has become a professional set up with the inclusion of technological expertise that goes all over VR, AR, and mixed reality. Although our inceptive aim was on HoloLens, we have now spun over completely to provide vehement services to the customers globally. Our main aim is to become a platform that provides development in VR and AR content. Since the immersive technologies are developing rapidly, we aim to become a prolific platform where we will put forth the mass scale support for these types of technologies.  HoloPundits is an impeccable platform that has gained a permanent place in the XR industry. The journey with AWE has been constructive where we have become an active participant and a long-term member with the VRARA Association. AWE 2020 is our next successful event where we will be a section of the Auggie Awards and also of "Submit our Talk" where we will be the thought leader. We are paving ways ...

If books were required to make reading an interactive experience, pop-up books were the go-to one. But with the rise of augmented reality, publishers are now equipped to bring stories to life in a completely new way. The augmented reality platform has become an emerging technology with the aim of bringing interactive learning experience to life. Through this, the users can vehemently explore new application in the publication which takes printed images on the book to a whole new level with the application of Augmented Reality (AR) technology.  Through these applications, a unique experience is provided to the readers on mobile devices. The AR technology combines club animation with real-time where it brings fresh digital entertainment experience to the readers of magazines and books. Furthermore, the AR technology in publication displays the 3D models, video playing, 3D animations, websites, video playing, and web server connectivity for kids so that they can receive the educa...

The incredible speed at which digital advertising has evolved over the years in terms of technological innovation and consumer expectations has set the standards very high for advertising businesses. The rapid progression in digital marketing presents new opportunities for marketers to engage their customers and deliver more relevant and meaningful content.  Augmented reality technology started off with majority of applications in entertainment and gaming. Over the past 5 years, AR technology has slowly, but steadily forayed into advertising and brand communication. From a buzzword to a brand necessity the role of augmented reality in advertising and branding has gained significant importance. AR is becoming more accessible and affordable, thanks to advances in technology.  AR in Advertising  The ubiquity of smart devices and its camera has ushered a new era in consumer behaviour. Users are increasingly engaging with the physical world through the digital lens. A ...

Augmented reality technology with its ability to combine real-world images with vast amounts of online data is all set to revolutionize the way enterprises operate. A decade ago, augmented or virtual reality technology was predominantly meant for the entertainment industry. The current scenario is radically different from that. From automobile displays to robotic precision surgeries -  enterprise augmented reality finds numerous use cases across industries.  The opportunities that await AR technology clearly outweigh the challenges in its adoption. The healthcare sector, law enforcement, and military are among the forerunners in embracing AR solutions. The other industries that are making a headway in implementing AR solutions include education and training, automobile manufacturing, retail, and tourism.  Augmented reality in enterprise industry is a dynamically evolving market segment. With more businesses taking advantage of the capabilities of this technology, i...