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Showing posts from October, 2019

The Exotic Journey of HoloPundits alongside the AR/VR Evolution

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This surge in acceptance of the AR/VR technology in the recent few years is not just a mere bubble but is being considered as a paradigm shift in the Digital era.  HoloPundits has foreseen this shift and prepped to put its best foot forward to become a forerunner in this space. We began our foray into this space with a far-fetched vision to deliver immersive solutions and products in the AR, VR and MR space.  How this recent evolution in the AR/VR space began? Experts in the industry believe that it all started from a simple crowdfunding campaign by Oculus for its 'Rift'. What was supposed to raise a mere $ 250,000 went on to raise over a $ 2.5 million showing the world that change is being expected by the people in how it is being used.  This movement further propelled when Facebook acquired Oculus for $ 2.3 billion in 2014. With Facebook's entry began a new era leading to companies like Google, Microsoft and Samsung enter into this space.  HoloPundits was cre

Give Your Creativity the Augmented Reality Boost

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As augmented and virtual reality technologies mature, they are gaining traction among consumers and businesses. What were once gaming and entertainment technologies are now being used in ecommerce, medical science, and education and training applications. A recent report by eMarketer examines the market dynamics in 2019 for AR and VR technologies. As per this report, there will be as many as 68.7 million AR users in the US by 2019. These users will use AR at least once a month.  Augmented Reality Applications  If you are a soccer fan, you would have experienced augmented reality first hand during the match analysis. Even during the live match, augmented reality can provide users with information regarding distance between player and the goal, or trace the path of the ball. This kind of visualization is being used by all forms of sports over the years.  Augmented reality is increasingly being used for showcasing products online. IKEA, a leading furniture retailer, is using aug