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Showing posts from May, 2021

End-user benefits of having an Augmented Reality Platform

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Any successful enterprise has reached their place by being obsessed with customer delight. Today's economy is all about crafting a unique customer experience, which is easily made possible with an advanced Augmented Reality platform . Here are some of the benefits which an AR platform can provide to the end users.  Ultra-personalized experience Seamless content marketing Enticing engagement with metrics Novel & exciting experience 1. Ultra-Personalized Experience Based on individual and collective metrics, an AR platform can provide a localized experience to users. A metric- and rule-based AR campaign can deliver unique customer experiences to two or more users having different customer personas at the same spot or scene. Such an experience will be ultra-personal and help the users feel "special and taken care of." 2. Seamless Content Marketing Content marketing is the process wherein informative and entertaining content is shared with specific target audiences with

What Is an Augmented Reality Platform?

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Today's world is increasingly becoming digital. Nevertheless, there is a disconnect between the digital world and the physical world we live in. In the past few decades, emerging technologies like the Internet of Things ( IoT ) and Extended Reality (Augmented Reality, Mixed Reality, and Virtual Reality) have been bridging this disconnect between the digital world and the physical world. This article focuses on how enterprises can take advantage of Augmented Reality for their business needs. Before we dive deep into how Enterprise can take advantage of this beautiful and useful technology, let us take a brief look at the basics of Augmented Reality (AR). What Is Augmented Reality? Though Augmented Reality has been used for the past few decades, the Pokemon Go game made the technology world famous and a buzzword among the masses. In simple terms, Augmented Reality is an immersive technology that allows users to place digital content on top of real world's content. The users can