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Showing posts from April, 2019

Incorporating AR into Smartphones - Taking a Bite into the Augmented Reality Sandwich

Immersive technologies using smartphones are the next level in innovative human-machine interaction. Speaking of innovation, merging virtuality, reality, and mobility into the same space has been a subject of intense exploration for years. Augmented Reality (spelled AR) is the technology that transpires the insertion of virtual objects, graphical layers, and information into the real space while augmenting the observers' sensory experience.  The advent of Pokemon Go in 2015 gave AR a true digital makeover by finding its niche in the gaming market. With the smartphone makers now racing towards digital disruption, the practicality of AR's graphical overlays merged into the core functionalities of smartphones will revolutionize user experience in the digital space. The Potential of AR  The market is inundated with all kinds of content formats on web pages and marketing platforms but there is no medium that can organize information and add an immersive element to it for

HoloPundits Announces Microsoft Mixed Reality Solutions Partnership

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Recently, US-based immersive reality experts HoloPundits announced its association with Microsoft for the Mixed Reality Partnership Program (MRPP). The leader in interactive mixed reality solutions has been chosen from a handful of global organizations to devise, develop, and deploy cutting-edge mixed reality solutions. These resolutions not only add immense business value but also present opportunities within the mixed reality domain. HoloPundits has been selected for this association based on its rich portfolio of successful projects that have been executed to meet challenging business needs. This includes businesses without a prior reference point on the process, technology, hardware, or solution. The value delivered by products like MeetinXR and VirtuAssist, which use products in the Microsoft ecosystem like Windows OS and HoloLens, is a truly immersive experience to users. Ranjith Yengoti, the COO of HoloPundits, said, "The team at HoloPundits has been at the forefront in di