How Does an AR Platform Complement Your Digital Content Strategy?
With lockdowns in place or even otherwise, today's world is consuming more digital content compared to those produced in the past 200 years. Anything worthwhile created requires a strategy. Let us look at what an authority on content has to say: As per Usability.gov website, "Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website." From the above definition, it is evident that a content strategy must be dynamic and contain rich media as against static and lifeless text alone. Adding rich media like gifs, memes, infographics, and curated videos would help the discerning consumer decide better. If Content is King, then the distribution chain is the Queen. In Chess, the King is powerless without hi