What Are the Current Business Barriers to AR Adoption and What is Being Done to Overcome Them?
Augmented reality, a subset of extended reality (XR), has become one of the major factors contributing to effective marketing tactics in the business world, not to mention its availability to benefit businesses in other ways. It's an effective tool to improve brand awareness, develop product demos, and 3D modeling. It can also help with ROI projections and help demonstrate best- and worst-case scenarios in business planning. Even with all of these benefits, business owners and operators are hesitant to adopt AR technology into their own business model. This can be problematic because it could halt augmented reality development, AR already being such a big factor in business management. In fact, the global AR market size is expected to grow at a rate of 40.9% from USD 25.33 billion between 2022 and 2030. ( Source ) If businesses stop using AR for regular operations, AR development will stall. It's necessary to AR as a whole for companies to know what it is, how to use it, its pi