HoloPundits | AR - VR - MR Solutions

The ultimate goal of any business is growth, whether in finances, customer engagement, or any other facet of the organization. What every business owner is trying to do is grow the overall awareness of the company. They do this through strategic implementation of niche specific processes that help promote long term success. There are various tools that have been used for decades and even centuries, but right now, there is one tool that can eliminate the necessity for outdated practices- augmented reality (AR). Augmented reality is a comparatively new technology, first hitting mainstream notoriety in the late 2000's early 2010's, almost simultaneously with smart phones and tablets. Snapchat filters, Google Translate, Ikea Place, and Pokemon Go are all augmented reality apps that allow the user to interact virtually in a physical space. They're also excellent examples of how an augmented reality platform can be part of an effective AR strategy to drive business growth and con...

Augmented reality, a subset of extended reality (XR), has become one of the major factors contributing to effective marketing tactics in the business world, not to mention its availability to benefit businesses in other ways. It's an effective tool to improve brand awareness, develop product demos, and 3D modeling. It can also help with ROI projections and help demonstrate best- and worst-case scenarios in business planning. Even with all of these benefits, business owners and operators are hesitant to adopt AR technology into their own business model. This can be problematic because it could halt augmented reality development, AR already being such a big factor in business management. In fact, the global AR market size is expected to grow at a rate of 40.9% from USD 25.33 billion between 2022 and 2030. ( Source ) If businesses stop using AR for regular operations, AR development will stall. It's necessary to AR as a whole for companies to know what it is, how to use it, its pi...

Education began as a necessary exchange or transference of cultural heritage. What was once done as a means of survival became a means of preservation of culture, and then became something entirely new. Culture, while still the root of many educational processes, has taken a backseat as the main driving force of education. Today, educational goals are a little broader in concepts, though no less necessary for our survival- at least the survival of our current way of life. Virtual reality is a newer iteration of an old method of transferring information from one person to the next. While it commonly gained its widespread popularity in the gaming and entertainment sphere, virtual reality also has the ability to deeply enrich the roots of the educational process. Much like books and videos created by knowledgeable professionals and past generations offer valuable insights for students, virtual reality in education is another tool used to transfer knowledge from one person to another. The ...

While not a catch-all for every situation, augmented and virtual reality can create greater equity and inclusion in a variety of settings. The innate capabilities of XR technology have it uniquely positioned to help create a better working, educational, and social environments for everybody involved. Augmented reality development has undergone major changes in recent years due to its rising demand in households, and as the technology gained mainstream notoriety, the desire for more inclusive technology was met, closing the gap between the physical reality of disability, race, and gender. Augmented and virtual reality is an innately inclusive technology that provides an opportunity for anybody interested in continuing education, career development, gaming, and personal improvement, regardless of certain barriers that would otherwise hold them back. How Can AR/VR Provide Equity and Inclusion? The first step, let's define both equity and inclusion. Equity, as defined by the Merriam-We...

In the world of digital connectedness that we live in today, the development of virtual and augmented reality is a high priority for some of the leading industries that keep the world moving forward. Manufacturers who participated in a PwC survey in 2015 revealed that more than one in three manufacturers would consider, or had plans to adopt virtual and augmented technologies by 2018. ( Source ) At this point in 2023, virtual reality in manufacturing is projected to reach USD 14,887 million by 2026. This is a 39.2% increase from where it stood in 2016. ( Source ) However, even with this rise in use, there are manufacturers hesitant to adopt the technology into their facilities. With the right knowledge and resources, the path to virtual and augmented reality in manufacturing is clear, if those with the right knowledge and expertise are willing to share valuable information. The truth is that virtual and augmented reality are the perfect tool to help advance manufacturing, and move it i...

Technology is advancing rapidly, even by modern standards. Once upon a time, it took years for a new developmental project to be announced, but today a multitude of groups announce a new innovation in extended reality technology within months of each other. These groups are working tirelessly on XR developments that effect the world we live in in drastic ways. These advancements deal with hardware, processors, computing devices, and even digital rendering technology. XR is used in subtle ways every day that people don't even recognize as anything other than ordinary, but this extraordinary technology is science fiction realized. It's the pages of a novel made physical- or rather digital. Here are the top ways that XR technology is being used today, and how they came about. Virtual Reality Headsets Virtual reality would obviously be nowhere without VR headsets, but its not the headset itself that is innovative. It's how it became mainstream. VR head mounted displays (HMDs) w...

Extended reality (XR) technology has burst onto the scene recently as the world has desperately pursued techniques to connect remotely with people across the globe during the pandemic. However, as COVID-19 rates decrease and the world goes back to "normal," it begs the question, "What does it mean for extended reality technology and remote events?" Some experts predict that the world will never return to how things were, and XR technology has become a part of our day-to-day lives. Extended reality (XR) technology has transformed the virtual, live, and hybrid event space. Using immersive technologies, event organizers can now enhance the guests' environment, transport them to new places, and enable them to interact with realistic 3D virtual objects. In this blog post, we will explore the role of XR in virtual events and its advantages. In this Blog, 1. Extended Reality Use Cases for Events      1.1 Virtual Exhibitions and Events ...