HoloPundits | AR - VR - MR Solutions

What if you can walk on the moon, visit The Great Wall of China, or virtually try on products all from the comfort of your home? Sounds unbelievable? But, thanks to Extended Reality (XR), all of this is possible. People often perceive "Extended Reality" as a sci-fi concept in Hollywood movies or a tool to improve the gaming experience. However, XR technology is making its mark in several industries, and the number of immersive technology users is increasing at a healthy rate. In fact, a study  estimates 57.4 million people use VR and 90.9 million use AR. These numbers are expected to grow further in 2022 due to technological advancements and enhanced software. Read on to know more about extended reality technology and its applications. What is Extended Reality? Before we delve into the applications of XR, it is vital to know the basics about extended reality. Extended reality is an umbrella term that encompasses present immersive technologies like Augmented reality ( AR ) and...

Augmented Reality (AR) has made leaps and bounds from being perceived as an avid sci-fi tech in movies or a tool to enhance gaming - remember the Pokemon Go frenzy? Nowadays, AR is leaving its impact in diverse industries and is becoming an integral part of our daily lives. According to a report  by Global Market Insights, Inc., the AR market size is projected to surpass $50 billion by 2024. Organizations in multiple industries have started to realize the potential of AR and are using Augmented Reality services to transform their customer engagement by offering an interactive, 3D AR experience. Wondering how using AR can benefit your organization? Read this article to learn more about the advantages of using AR services to enhance your business. 1. Create an Engaging Consumer Experience Augmented Reality services offer new creative avenues for businesses to take their consumer experience to the next level. AR acts as a bridge between the physical and digital world. It superimp...

Technologies like Virtual Reality (VR) and Augmented Reality (AR) are often associated with entertainment. But in reality, they are transforming industries gradually by adding tremendous value to businesses in terms of consumer engagement, training, and technical support. In the last decade, virtual reality technology has seen rapid developments. Many app development companies have realized the potential of VR and are investing in VR app development. From education and training to tourism and fashion, every sector has realized the power of VR applications. See how VR apps are making their mark in various sectors and what they hold for the future. What is Virtual Reality? It is vital to learn few things about virtual reality before we go further. Virtual reality is a computerized environment with places and objects that appear authentic, making people feel captivated by their surroundings. In plain terms, VR is a technology that tricks your brain into believing you are somewhere you...

Augmented reality (AR) technology has great potential and promises exciting things for the future. AR is here to stay and is transforming businesses. Augmented reality is an enhanced version of the physical world achieved by overlaying 3D models, animations, and video to the user's real-world environment to deliver an augmented experience. AR applications have the potential to transform every industry ranging from education and training to travel and shopping. If you want to get on the AR bandwagon, you should learn to develop AR apps. An AR Software Development Kit (SDK) is key to the AR app development process. Here is an overview of five great SDKs for AR app development. 5 Best Augmented Reality Development Tools in 2021 Vuforia ARCore ARKit Wikitude Kudan AR 1. Vuforia                                             ...

Any successful enterprise has reached their place by being obsessed with customer delight. Today's economy is all about crafting a unique customer experience, which is easily made possible with an advanced Augmented Reality platform . Here are some of the benefits which an AR platform can provide to the end users.  Ultra-personalized experience Seamless content marketing Enticing engagement with metrics Novel & exciting experience 1. Ultra-Personalized Experience Based on individual and collective metrics, an AR platform can provide a localized experience to users. A metric- and rule-based AR campaign can deliver unique customer experiences to two or more users having different customer personas at the same spot or scene. Such an experience will be ultra-personal and help the users feel "special and taken care of." 2. Seamless Content Marketing Content marketing is the process wherein informative and entertaining content is shared with specific target audiences with...

Today's world is increasingly becoming digital. Nevertheless, there is a disconnect between the digital world and the physical world we live in. In the past few decades, emerging technologies like the Internet of Things ( IoT ) and Extended Reality (Augmented Reality, Mixed Reality, and Virtual Reality) have been bridging this disconnect between the digital world and the physical world. This article focuses on how enterprises can take advantage of Augmented Reality for their business needs. Before we dive deep into how Enterprise can take advantage of this beautiful and useful technology, let us take a brief look at the basics of Augmented Reality (AR). What Is Augmented Reality? Though Augmented Reality has been used for the past few decades, the Pokemon Go game made the technology world famous and a buzzword among the masses. In simple terms, Augmented Reality is an immersive technology that allows users to place digital content on top of real world's content. The users can ...

Businesses are in constant need to research and adopt newer technologies since there is a constant effort to coordinate the digital world with the physical world. In this light, emerging technologies like the Internet of Things (IoT) and Augmented Reality (AR) are helping us to bridge the gap between the digital and physical worlds. It has taken quite some time for AR to have recognition. However, as mobile devices have become more robust in recent years due to the rapid technological advancements, we are starting to see AR take off across business verticals. This article will give you a brief introduction to augmented reality and how to develop an AR app. Let us get started! In this article, What is Augmented Reality? Types of AR  How to develop an Augmented Reality app? Best Augmented Reality app development tools What Is Augmented Reality? In vanilla terms, Augmented Reality (AR) is an enhanced version of the physical world achieved through the use of elements like graphics, s...