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Top 14 Industries That Use Virtual Reality Applications to Redefine User Experience

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Virtual reality is an exciting and under-appreciated technology that has been the talk of the town ever since the world was taken hostage by the Covid-19 virus. Usually, people associate Virtual Reality with gaming and entertainment. But that is not the only scenario. Listed below are 14 industries that are already using Virtual Reality in the last decade to leverage VR's ability to create an immersive environment and redefine user experience. Top 14 Industries Employing Virtual Reality Applications to Engage Users Here is the list of high-traction industries utilizing Virtual Reality: Architecture Education Military Mental Health Medical Training Retail Learning & Development Tourism Professional Learning Automotive Design Marketing Events and Confe...

How Does an AR Platform Complement Your Digital Content Strategy?

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With lockdowns in place or even otherwise, today's world is consuming more digital content compared to those produced in the past 200 years. Anything worthwhile created requires a strategy. Let us look at what an authority on content has to say: As per Usability.gov website, "Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website." From the above definition, it is evident that a content strategy must be dynamic and contain rich media as against static and lifeless text alone. Adding rich media like gifs, memes, infographics, and curated videos would help the discerning consumer decide better. If Content is King, then the distribution chain is the Queen. In Chess, the King is powerless without hi...

What are the benefits of using an Augmented Reality Platform for Enterprise?

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Data-driven decisions fuel today's complex world. Digital data permeates everything so much that we are adding digital information on top of real-world data to help us decide better. This is the essence of Augmented Reality. When we want to scale this process, we need to have an AR platform to automate content augmentation and distribution across devices and geographies. A detailed perspective about an AR platform can help users better appreciate this concept. Having known the fundamentals, now let us consider the advantages below. What are the enterprise benefits of using an AR platform? Top 4 benefits of using AR in your business: AR can enhance your digital content within a user-friendly platform AR campaigns can be easily deployed with a few clicks AR engagement analytics can be comprehensively monitored using a powerful dashboard Unified AR portal to repurpose content for various needs Now let us analyze each of these benefits in depth, below. 1. AR can enhance your digital ...

How Can Augmented Reality Be Used for Education in the Classroom?

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Today's complex needs require us to process a great and increasing amount of content. This intricate development has pushed the academic community to navigate from predominantly text-based content to a visual content environment. However, our educational system continues to be heavily reliant on plain text to convey the message. Augmented Reality can add immense value to the time spent by students and teachers by enriching static text-based and image-based content with rich, lucid explanations and relevant examples . Use cases of Augmented Reality for education in the classroom Here are some scenarios that detail how Augmented Reality can be used in education to bring static content to life.  Understanding human anatomy Exploring the sky and universe Solving math problems Explaining complex science topics Visualizing engineering concepts Learn to paint using AR Learn using gamified content using AR Discover biology concepts Create and engage in virtual worlds Collaborate and design...

Augmented Reality: The Future of Education

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How has the history of education evolved in recent times?  With the invention of paper and the printing press, it became easy to communicate ideas, and the shelf-life of those ideas was extended from a few months to a few years . When the digital medium of transmission came of age, communication and, more importantly, education evolved and made the magic leap from print to digital and from 2D to 3D in the form of animations and online videos. The past few decades saw great strides happening in the field of online education in the form of interactive whiteboards and simulations, educational games, online blackboards, and classrooms permeating the educational sphere. Students transitioned from using traditional pen and paper to using online desktops and laptops with their keyboards, mice, and of late, mobile phones and tablets to get on the technological wave. These technological breakthroughs helped students and teachers to digitally communicate their ideas. However, any interaction...

An XR Primer - Demystifying Augmented, Mixed, and Virtual Reality Technologies [AR, VR, & MR - (XR Technologies)]

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With the advent of the Covid-19 pandemic, XR Technologies have gained mainstream attention due to their advantage in enabling connectivity while maintaining social distancing. However, XR technologies are not entirely new and have been here for a while. This article provides a bird's-eye view on the entire spectrum that constitutes XR - Extended Reality. What exactly is XR Technology?  XR Technology or Extended Reality Technology is the basket term used to refer to Augmented Reality, Virtual Reality, and Mixed (or Merged) Reality. The Reality-Virtuality continuum (sequence) is used to denote the range of possibilities and structures between total virtuality and total reality. While XR originally denoted the superset of the above spectrum, it has a practical connotation to refer to Virtual Reality on one end of the spectrum, Mixed (or merged) reality in the middle, and Augmented Reality at the other end of the visual spectrum. Having defined XR technology, let us have a worm's-e...

How Can Augmented Reality Help During the Covid-19 Crisis?

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Due to the Covid-19 pandemic, the world was forced to embrace the new lifestyle of Social Distancing . Over the past few months, various forms of social distancing like complete and partial lockdowns, restricted attendance, etc. have come into play. To ensure connectivity during lockdown scenarios, the workforce and the learning community have been forced to take up remote work and online classes. Though this trend had been picking up at a snail's pace in the recent decade, it took the Covid-19 pandemic, sadly, to thrust this in top gear to help the general public find their place in a dystopian setup. Changing a Supply-Chain Management model overnight is impossible and can bring a business to a halt. As we look at Technology to rescue us, one such promising field is Augmented Reality which works by superimposing information on objects.  Augmented Reality for Enterprise  Today's enterprises operate in highly complex, diverse, and dynamic environments. The enterprise sector is ...