Posts

TotalAR Transforms Marketing Content from Static to Interactive

Image
HoloPundits' proprietary enterprise AR platform seeks to bolster the effectiveness of marketing campaigns worldwide. Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based technology experts HoloPundits Inc . recently launched the brand offering TotalAR. TotalAR brings an interactive spin to print or any static image. It enhances the customer experience by augmenting and magnifying a large assortment of content. The result is potential for exceptional customer conversion rates. "As a holistic platform, TotalAR is aimed at democratizing AR for all marketers by providing the freedom to add AR to existing materials." - Vinod Deg...

HoloPundits Announces the Launch of New AR Educational Anatomy Application

HoloPundits , a US-based immersive technology company, has announced the launch of  XRGuru - Human Anatomy , a comprehensive Augmented Reality (AR) app that converts any room to a virtual, immersive anatomy lab. The app seeks to enhance the academic effectiveness of the study of the human body. It also helps medical schools overcome the limitations of small work spaces or limited access to cadavers. The XRGuru - Human Anatomy app provides a 3D animated AR view of the anatomical system under multiple pathological profiles. Medical students and biology enthusiasts alike get a first-hand view that seeks to captivate as well as educate. The app provides a 360-degree view of bones, muscles, nerves, and skin, and allows students to see the impact of different conditions on the various parts of the human body. Mr. Ranjith Yengoti, the COO of HoloPundits, explained the importance of the app. "An animated and visually appealing look into the inner working of the human body is the pri...

Incorporating AR into Smartphones - Taking a Bite into the Augmented Reality Sandwich

Immersive technologies using smartphones are the next level in innovative human-machine interaction. Speaking of innovation, merging virtuality, reality, and mobility into the same space has been a subject of intense exploration for years. Augmented Reality (spelled AR) is the technology that transpires the insertion of virtual objects, graphical layers, and information into the real space while augmenting the observers' sensory experience.  The advent of Pokemon Go in 2015 gave AR a true digital makeover by finding its niche in the gaming market. With the smartphone makers now racing towards digital disruption, the practicality of AR's graphical overlays merged into the core functionalities of smartphones will revolutionize user experience in the digital space. The Potential of AR  The market is inundated with all kinds of content formats on web pages and marketing platforms but there is no medium that can organize information and add an immersive element to it fo...

HoloPundits Announces Microsoft Mixed Reality Solutions Partnership

Image
Recently, US-based immersive reality experts HoloPundits announced its association with Microsoft for the Mixed Reality Partnership Program (MRPP). The leader in interactive mixed reality solutions has been chosen from a handful of global organizations to devise, develop, and deploy cutting-edge mixed reality solutions. These resolutions not only add immense business value but also present opportunities within the mixed reality domain. HoloPundits has been selected for this association based on its rich portfolio of successful projects that have been executed to meet challenging business needs. This includes businesses without a prior reference point on the process, technology, hardware, or solution. The value delivered by products like MeetinXR and VirtuAssist, which use products in the Microsoft ecosystem like Windows OS and HoloLens, is a truly immersive experience to users. Ranjith Yengoti, the COO of HoloPundits, said, "The team at HoloPundits has been at the forefront in di...