How to Transform User Experience with Augmented Reality and Virtual Reality Services?
In this era of demanding customers, improving the quality of service and customer satisfaction is becoming a major challenge for organizations around the world. Businesses are constantly seeking innovative ways to enhance the consumer experience; therefore, many have turned to immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) to deliver a seamless, engaging, and enhanced user experience. People typically associate VR and AR with the gaming and entertainment field, but the potential of VR/AR is not limited to just that field. VR and AR are making an impact in diverse industries. In fact, a recent report by Allied Market Research predicts the virtual and augmented reality market to grow from $14.84 billion in 2020 to $453.73 billion by 2030, growing at a compound annual growth rate (CAGR) of 40.7%. At a time when organizations are starting to realize the positive effects of VR and AR services, it begs the question, 'Are you ready to revolutionize your e...