HoloPundits | AR - VR - MR Solutions

The incredible speed at which digital advertising has evolved over the years in terms of technological innovation and consumer expectations has set the standards very high for advertising businesses. The rapid progression in digital marketing presents new opportunities for marketers to engage their customers and deliver more relevant and meaningful content.  Augmented reality technology started off with majority of applications in entertainment and gaming. Over the past 5 years, AR technology has slowly, but steadily forayed into advertising and brand communication. From a buzzword to a brand necessity the role of augmented reality in advertising and branding has gained significant importance. AR is becoming more accessible and affordable, thanks to advances in technology.  AR in Advertising  The ubiquity of smart devices and its camera has ushered a new era in consumer behaviour. Users are increasingly engaging with the physical world through the digital lens. A ...

Augmented reality technology with its ability to combine real-world images with vast amounts of online data is all set to revolutionize the way enterprises operate. A decade ago, augmented or virtual reality technology was predominantly meant for the entertainment industry. The current scenario is radically different from that. From automobile displays to robotic precision surgeries -  enterprise augmented reality finds numerous use cases across industries.  The opportunities that await AR technology clearly outweigh the challenges in its adoption. The healthcare sector, law enforcement, and military are among the forerunners in embracing AR solutions. The other industries that are making a headway in implementing AR solutions include education and training, automobile manufacturing, retail, and tourism.  Augmented reality in enterprise industry is a dynamically evolving market segment. With more businesses taking advantage of the capabilities of this technology, i...