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Showing posts from November, 2019

XRGuru- The Ultimate XR Platform for Education and Training

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Education opens up the mind and expands it in multiple directions. The mind of a child beginning its education at schools is like an open canvas waiting to be painted bright and colorful. What better way to create lasting impressions in a young and flexible mind than complementing education with technology? A survey conducted by Harvard GSE shows that student's engagement at schools is dropping steadily year after year due to outdated conventional teaching methods. Today's kids are most attracted to technology. Why not use it for driving in crucial academic concepts into young minds? Immersive technologies like Augmented and Virtual reality have the potential to transform the learning experience at schools. The education system needs new technologies in order to stay relevant in the technology driven world and effectively deliver academic topics.  What does the current education system lack? HoloPundits, a leader in immersive technologies, has conducted a research on

Tapping the Unlimited Potential of Augmented Reality

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As the world moves towards digitization, immersive technologies like virtual, augmented, and mixed reality are capturing the attention of the millennial. The virtual world that these technologies show to the user is captivating and enthralling. Augmented reality works by altering the perception of the human brain by amalgamating the real and virtual environments. The introduction of ARKit for iOS by Apple and ARCore for android by Google fueled the growth of augmented reality. According to a report by DigiCapital, the augmented reality market is set to reach a whopping $150 by the end of 2020.  Many tech giants are investing heavily in this technology. All these are clear indicators of the potential of augmented reality beyond gaming and entertainment.  Moving Beyond Gaming with Mobile AR Augmented reality has some interesting and innovative applications in the field of health care, automobile, manufacturing, education and training, printing and advertising, and marketing

Weaving an Immersive Brand Story by Merging Reality and Fiction

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If you thought augmented reality was a gaming technology that has nothing to contribute to your brand building exercise, think again. Augmented reality technology enables users to "experience" your brand. For example, a customer looking to buy furniture for his living room can actually impose the selected furniture in his living room to see if it fits well using augmented reality app. IKEA catalogue uses augmented reality to give its customers a virtual preview of the furniture in their living spaces. This is just one way augmented reality can improve the customer experience. A Brief Look on the Augmented Reality Market According to Global Market Insights , the augmented reality market is expected to grow at a whopping CAGR of 65% from 2017 to 2024. Major areas where applications of AR technology are expected to grow are automotive, medical, aerospace, gaming, retail, and industrial segments. A Deloitte Survey revealed that several mid-market companies were experiment