Let Do the Talking for your Brand
The millennial consumer is redefining the customer engagement landscape. A survey conducted by Forbes on 1,300 millennials to learn more about consumer trends. According to the survey , 62% of the millennials say that if the brand engages them on social media, they are likely to be a more loyal customer. There are around 80 million millennials in America alone, and their combined buying power is $200 billion. The millennial consumer is the trendsetter across all industries from food to clothing. Brands are fiercely trying to connect with the millennial mindshare in order to grab their attention and understand their expectations. Millennials love DIY - they want to hunt information and solve problems on their own. So your customer engagement policy should be a trigger for their curiosity to know more about the brand. Another millennial trend is that they value brand engagement on social media. They are a hyper-connected generation with access to all kinds of devices. So an omn...