Incorporating AR into Smartphones - Taking a Bite into the Augmented Reality Sandwich
Immersive technologies using smartphones are the next level in innovative human-machine interaction. Speaking of innovation, merging virtuality, reality, and mobility into the same space has been a subject of intense exploration for years. Augmented Reality (spelled AR) is the technology that transpires the insertion of virtual objects, graphical layers, and information into the real space while augmenting the observers' sensory experience. The advent of Pokemon Go in 2015 gave AR a true digital makeover by finding its niche in the gaming market. With the smartphone makers now racing towards digital disruption, the practicality of AR's graphical overlays merged into the core functionalities of smartphones will revolutionize user experience in the digital space. The Potential of AR The market is inundated with all kinds of content formats on web pages and marketing platforms but there is no medium that can organize information and add an immersive element to it fo...